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In the Spotlight: An Introduction to Foursquare for Business
Location-based social networking sites are very intriguing to me. Most location-based social networking sites allow users to see where people in their network frequently visit. This has value, in and...
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Beyond the Check-In: Three Cool Uses of Location-Based Social Networking...
Location-based social networking sites have not gained mainstream acceptance. However, the number of people using location-based social networking sites is still growing. As mentioned in a previous...
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Beyond the Check-In: A Loyalty Program That Is Worth Checking Into
If you have been reading my blog posts for the last few months, you know that I am a fan of social media, and location-based social networking sites, in particular. In a previous post, titled “In the...
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1911 Main Street’s Top 10 Social Networking Sites for Business 2011
This is the time of the year for holiday parties, college football bowl games, Santa Claus, and looking back at the year that was. It is also the time of year for “best of” lists… and lots of them. So,...
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What Apps Are Currently on Your Smartphone?
As I mentioned in a post earlier this month, comScore reported that for the three-month average period ending in October 2011, 90 million people in the United States owned smartphones. As would be...
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Is There a Daily Deal Site for the Rest of Us?
With the rapid advances in technology, savvy marketers are finding additional ways to advertise their products and services. To help fill the need for additional marketing vehicles, smart tech startups...
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Beyond the Check-In: The Sweet Sound of Location-Based Marketing
The number of people who own smartphones in the United States continues to rise. According to comScore, for the three-month period ending in December of 2012, 97.9 million people in the United States...
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Smartphones Are Changing the Way We Shop
One of the biggest challenges that retailers face once they get consumers into their stores is finding ways to get customers to see the products that they have for sale. For this reason, many store...
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Facial Recognition Technology and Privacy: Is a Deal Really Worth It?
When you mention facial recognition technology, many people cringe and think of an invasion of privacy that will lead to the government tracking their every move and taking away their civil liberties....
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It Pays to Use These Shopping Apps
According to a recent article on Forbes.com, Apple reported that there are about 1.25 million apps in its app store, while Google boasts over 800,000 apps. With this many options available, it is...
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User-Generated Content Is Fuel for Recommendation Engines
By now, most business leaders have heard that word-of-mouth recommendations from friends and family play a large role in the decision making process for many consumers. With this in mind, many of these...
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A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your...
By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App...
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